$197 a month, locked for life if you join by Saturday, November 14, 2026. Cancel anytime. Thirty-day refund on the first month. $297 after Nov 14.
Wed, Oct 21, 6:30 am ET · RecallPHI RED
The recall letter that brings 18-to-24-month patients back
Worth
$1,680mo
Time
15min
Tools
ChatGPT or Claude + your PM
The math. 200 overdue patients × 3% response × $280 average visit = $1,680. At $197 a month, that is 8 months of the Cookbook.
Red card rule. Patient data stays inside your practice-management system. The AI writes the letter. The list and the mail merge never leave your PM.
Why this one. Patients you have not seen in 18 to 24 months are the cheapest revenue you have. They already trust you. A letter in your voice, mailed and texted, brings 3 to 5 percent of them back.
1
In your PM system, run the recall report for last visit 18 to 24 months ago. Count them. Do not export it anywhere else.
2
Open ChatGPT or Claude. Prompt: "Write a 120-word letter from Dr. [Last name], [practice], to a patient we have not seen in about two years. Warm, specific to eye health, one reason to come in now (prescription drift, new lens tech, annual health check), one clear ask with the phone number and online booking link, no discounts. Then a 160-character text version."
3
Edit the letter so it sounds like you. Add your booking link.
+ 3 more steps. One action per step, one screenshot per step.
This is the product: Wednesday of week one, as it lands in your inbox. one screenshot per step
The math on month one
Every card states one number and shows the formula. Default numbers below. Your numbers go in on the card. Nothing is stacked and nothing is promised; the formula is.
Week oneRecipeWorth, by the card
TueAnswer every Google review in 90 seconds$380/mo
WedThe recall letter that brings 18-to-24-month patients back$1,680/mo
ThuA staff SOP from a 3-minute voice memo$270/mo
FriYour frame board, decided by the numbers$600/mo
MonThe insurance denial letter, written once, reused forever$900/mo
CostThe Cookbook, one month, founding price$197/mo
Run Tuesday's recipe and the month is paid for. Run Wednesday's and the next 8 months are.
Rates used in the formulas: $32 an hour front desk, $45 office manager, $150 doctor, $280 average exam plus optical. Change any of them on the card and it recomputes.
The thing every doctor says
“What's the point? It's just going to change tomorrow.”
Correct. That is why this is not a course and not a consultant. When a tool changes, the recipe changes, and the new one is in your inbox at 6:30 the next weekday morning. You never buy it again, you never read a changelog, and you never sit through a webinar about a feature you will not use. Fifteen minutes, one thing that works, with the money it is worth at the top.
What arrives
Every weekday, 6:30 am ET
One recipe
One task done with AI in fifteen minutes or less. One screenshot per step. The dollars it is worth, with the formula. A green or red flag for patient data.
Thursdays, 12:30 to 1:15 pm ET
The live hour
Dr. Mike runs one recipe live on camera and answers questions. Webinar mode: you see him, nobody sees you, questions are anonymous. Replay the next morning.
Always
The archive
Every recipe and every replay, searchable, behind your login. No member directory. Your office manager can use your seat.
Three recipes, free, in full. Run them tonight.
Not a teaser. These are three of the first five cards, exactly as members get them, minus the screenshots. Members get one of these every weekday.
Tue, Oct 20, 6:30 am ET · Front deskPHI GREEN
Answer every Google review in 90 seconds
Worth
$380mo
Time
12min
Tools
ChatGPT or Claude
The math. 20 reviews a month × 10 minutes saved at $32/hr = $107, plus one new patient a month who chose you because the owner answered = $280. Rounded down: $380. At $197 a month, that is one month of the Cookbook.
Why this one. Unanswered reviews cost new patients, and the front desk never has time. A reply in your voice, every time, is a 90-second job once the prompt exists.
Show the 5 stepsThe 5 steps+
1
Open your Google Business profile and copy the last five reviews, good and bad, into a text file. Names off.
2
Open ChatGPT or Claude. Prompt: "You write replies to patient reviews for [practice], a private optometry practice. Rules: under 60 words, warm, never defensive, never mention anything medical about the reviewer, never confirm the person is a patient, thank by first name only if they used it, invite a call for anything unresolved. Sign as Dr. [Last name]."
3
Paste the five reviews under the prompt and ask for one reply each.
4
Read the five replies. Edit one word in each so it sounds like you. Save the prompt in a note called "Review replies."
5
Post the replies in Google. Set a Tuesday 10 am reminder: paste new reviews, run the prompt, post.
Wed, Oct 21, 6:30 am ET · RecallPHI RED
The recall letter that brings 18-to-24-month patients back
Worth
$1,680mo
Time
15min
Tools
ChatGPT or Claude + your PM
The math. 200 overdue patients × 3% response × $280 average visit = $1,680. At $197 a month, that is 8 months of the Cookbook.
Red card rule. Patient data stays inside your practice-management system. The AI writes the letter. The list and the mail merge never leave your PM.
Why this one. Patients you have not seen in 18 to 24 months are the cheapest revenue you have. They already trust you. A letter in your voice, mailed and texted, brings 3 to 5 percent of them back.
Show the 6 stepsThe 6 steps+
1
In your PM system, run the recall report for last visit 18 to 24 months ago. Count them. Do not export it anywhere else.
2
Open ChatGPT or Claude. Prompt: "Write a 120-word letter from Dr. [Last name], [practice], to a patient we have not seen in about two years. Warm, specific to eye health, one reason to come in now (prescription drift, new lens tech, annual health check), one clear ask with the phone number and online booking link, no discounts. Then a 160-character text version."
3
Edit the letter so it sounds like you. Add your booking link.
4
Paste the letter into your PM system's recall letter template and the text into your texting tool's recall campaign. Merge fields stay in the PM.
5
Send to the 18-to-24-month list only. Note the date and the count.
6
In 30 days, run the same report and subtract. That number is your response rate.
Thu, Oct 22, 6:30 am ET · StaffPHI GREEN
A staff SOP from a 3-minute voice memo
Worth
$270mo
Time
10min
Tools
Voice memo + ChatGPT or Claude
The math. One SOP a week × 90 minutes it used to take × $45/hr office manager = $270 a month, before the first sick day it saves. At $197 a month, that is one month of the Cookbook.
Why this one. The process lives in one person's head until the day they are out. Three minutes of talking becomes a numbered procedure the next hire can follow.
Show the 5 stepsThe 5 steps+
1
Have the person who does the task record a voice memo while doing it: "First I open..., then I..." Three minutes, no polish.
2
Transcribe it. On iPhone, open the memo, tap the transcript icon, copy. On a Pixel, open the Recorder app and copy the transcript. No transcript on your phone? Upload the audio file to ChatGPT and ask for a transcript.
3
Prompt: "Turn this transcript into a standard operating procedure for a private practice front desk. Numbered steps, one action per step, name the system used in each step, add a 'done when' line, and list the three mistakes a new hire would most likely make. Plain English, no jargon."
4
Read it with the person who recorded it. Fix anything they do differently. Four minutes.
5
Save it in your SOP folder with the date. Add a line to the training checklist.
The first 19 recipes, dated. Then 60 more in the kitchen.
Every member gets the same recipe on the same day, so Thursday's live hour can run it. Day 0 is sent the minute you sign up.
Day 0Set up your practice's AI account the safe way10 min
Tue, Oct 20Answer every Google review in 90 seconds$380/mo
Wed, Oct 21The recall letter that brings 18-to-24-month patients back$1,680/mo
Thu, Oct 22A staff SOP from a 3-minute voice memo$270/mo
Fri, Oct 23Your frame board, decided by the numbers$600/mo
Mon, Oct 26The insurance denial letter, written once, reused forever$900/mo
Tue, Oct 27The no-show text that gets a reply$560/mo
Wed, Oct 28Contact lens reorder nudge, timed to the box$1,500/mo
Thu, Oct 29Your Monday numbers email, built from last week's reports$600/mo
Fri, Oct 30Vision plan versus medical: the one-page staff guide$200/mo
Mon, Nov 2Second-pair offer scripts the opticians will actually say$400/mo
Tue, Nov 3The phone script for "do you take my insurance"$560/mo
Wed, Nov 4Re-engage the patients who never picked up their glasses$750/mo
Thu, Nov 5The job ad that attracts people who stay$450/opening
Fri, Nov 6Patient education handouts in plain English, by condition$300/mo
Mon, Nov 9The Google Business profile, rewritten to rank$280/mo
Tue, Nov 10The payment plan script and letter$400/mo
Wed, Nov 11Diabetic eye exam outreach that primary care will forward$300/mo
Thu, Nov 12The myopia management conversation, scripted for parents$1,200/mo
Fri, Nov 13The new-hire 30-day plan, built from your SOPs$270/hire
no patient data patient data stays in your own systemLast founding-window recipe lands Fri, Nov 13.
In the kitchen: 60 titles across 8 areas
Front desk8 +
Answer every Google review in 90 seconds
The no-show text that gets a reply
New-patient welcome email, written once
The phone script for "do you take my insurance"
Turn the voicemail backlog into a callback list
The after-hours FAQ page your phone tree points to
Appointment reminder copy that reads like a person
The front desk's end-of-day checklist, generated from your real day
Recall8 +
The recall letter that brings 18-to-24-month patients back
Three-text recall sequence for the texting tool you already pay for
The "we miss you" email for 3-year-gone patients
Contact lens reorder nudge, timed to the box
Diabetic eye exam outreach that primary care will forward
Back-to-school exam campaign in one sitting
The birthday message that books a visit
Re-engage the patients who never picked up their glasses
Optical8 +
Your frame board, decided by the numbers
Second-pair offer scripts the opticians will actually say
Price your exam fees against the county, with sources
The capture-rate report, explained to the team in plain English
Lens-upgrade conversation cards for the dispensing table
The optical sale that happens by email after the visit
Vendor negotiation prep: what to ask your frame rep
End-of-month optical numbers, summarized for the owner
Insurance8 +
The insurance denial letter, written once, reused forever
Claim pre-check: catch the five most common rejections before you send
Explain the EOB to a confused patient in one paragraph
The payment plan script and letter
Vision plan versus medical: the one-page staff guide
Collections email sequence that keeps the relationship
Prior authorization request, drafted in two minutes
Monthly payer mix, charted and explained
Marketing8 +
Twelve months of social posts from one afternoon
The Google Business profile, rewritten to rank
Answer the questions patients Google before they call
The referral request email for primary care offices
Your practice story, written for the About page
Event copy: a trunk show announced in five places at once
Reply to every review, good and bad, in your voice
The monthly patient newsletter in 20 minutes
Staff8 +
A staff SOP from a 3-minute voice memo
The new-hire 30-day plan, built from your SOPs
Interview questions scored by what the job actually needs
The job ad that attracts people who stay
Turn a staff meeting recording into decisions and owners
Performance review drafts the manager edits, not writes
The coverage plan when someone calls out
Training quiz from any SOP, auto-graded
Owner's numbers6 +
Your Monday numbers email, built from last week's reports
Revenue per exam hour, computed and explained
The staffing cost line, benchmarked
Budget versus actual, in one chart the whole team gets
The three KPIs worth watching, chosen for your practice
Prep for the CPA call in ten minutes
Clinical paperwork6 +
Patient education handouts in plain English, by condition
Pre-visit instructions for every exam type
The dry-eye regimen sheet patients actually follow
Post-op instructions, readable on a phone
The myopia management conversation, scripted for parents
Translate any handout into Spanish, reviewed
Patient data, in one breath
PHI GREEN
No patient data involved. Run it in ChatGPT or Claude as written.
PHI RED
Patient data involved. The card names the only tools allowed: your PM, your billing system, your texting tool, each with a signed BAA. The AI writes the words. The list never leaves your system.
1The Cookbook never puts patient data in a consumer AI tool. Not a name, not a date of birth, not a chart note.
2The de-identify rule for green recipes: replace names with roles, dates with "a date," and never paste a record.
3Docs & Bots is not your compliance officer. The practice owns its HIPAA program. We tell you which recipes are safe and how to keep them that way.
4An Install touches patient data only under a signed BAA with Docs & Bots and with every vendor in the chain. Default installs are PHI-free.
Two ways in. There is no third.
Fifteen minutes a day to spare: the Cookbook. No minutes to spare: the Install.
Door one
The Cookbook
You run it. Fifteen minutes a day.
$197 a month
Founding price, locked for life. $297 after Nov 14.
✓One recipe every weekday at 6:30 am ET
✓The Thursday live hour, on camera, nobody sees you
✓The full archive and every replay, behind your login
✓One login per practice; your office manager can use it
✓Cancel anytime from the billing portal
Not included: one-on-one calls, custom builds, practice-specific setup. That is the Install.
Guarantee. If the Cookbook is not for you, tell us within 30 days of your first charge and we refund that month. One request, no questions.
net profit growth at his own practice, after rebuilding how it hired and ran
2
companies built and sold
210
practices served by one of them
0
patients he sees now. He keeps up with AI so you do not have to.
Dr. Mike Neal, OD, ran one of the highest-margin eye care practices in America, growing net profit 300% after rebuilding how it hired and ran. He built and sold two companies, including one that served 210 practices. Today AI agents run his marketing, his infrastructure, his inbox, and his calendar, and he tests every recipe in the Cookbook himself before it goes out. He does not see patients anymore. He keeps up with AI so you do not have to.
Because one recovered patient a month pays for it, and because the price is locked for life if you join in the founding window.
What happens on Nov 15?+
New members pay $297. You keep $197 as long as you stay.
What if I join and hate it?+
Thirty-day refund on the first month. One request, no questions.
How do I cancel?+
Billing portal, one click, any time. Access runs to the end of the paid month.
It changes every week. What is the point?+
That is the reason this is a subscription and not a course. When a tool changes, the recipe changes, and you get the new one on a Tuesday morning. You never buy it again.
I am not technical.+
Every step has a screenshot. If a recipe takes more than fifteen minutes, it goes back to the kitchen.
Which AI do I need?+
ChatGPT or Claude. The free versions work for most recipes. A few call for the $20 plan and say so at the top.
Can my office manager use it?+
Yes. One login per practice, and the office manager is usually the one who runs the recipe.
Is this HIPAA safe?+
Green recipes never touch patient data. Red recipes name the only tools allowed, which are vendors with a signed BAA. The practice still owns its HIPAA program.
Who sees me on the live hour?+
Nobody. Webinar mode: you see Dr. Mike, nobody sees you. Questions are anonymous.
What if I miss the live hour?+
The replay is in the archive the next morning.
Does this work for dental or medical?+
The first wave is written for optometry. Most recipes are practice recipes, not eye recipes, and dental joins after Nov 14.
What about my EHR?+
The Cookbook works around your EHR, not inside it. Installs that touch the EHR are scoped one at a time.
Is this CE?+
No.
Can I just hire you to do it?+
That is the Install. Three recipes live in 30 days, $5,000 founding.
How much time does my staff need?+
Fifteen minutes a day for whoever runs the recipe. Most practices rotate it.
Will you sell my email?+
No. The list is never shared, rented, or sold.
Do I need to attend every week?+
No. Run the recipes you want, skip the rest. The archive keeps them.
What if a recipe does not work in my practice?+
Say so in the Q&A or by email. Either the recipe gets fixed or it gets a note saying where it does not apply.
Who is actually behind this?+
Dr. Mike Neal, OD, and the AI operators he runs his own businesses with. There is no team of juniors.
The founding window
Join by Saturday, November 14, 2026 and $197 a month is yours for as long as you stay. On November 15 the price is $297. No countdown clocks. That is the date.
If the Cookbook is not for you, tell us within 30 days of your first charge and we refund that month. One request, no questions.